Taobao Tmall Marketing Department-Media Insights-Hangzhou

 

1. Media insights: desk research, interviews with internal and external experts, and third-party data monitoring and other research methods, track media ecological trends and competitive media strategies, gain insight into Taotian Media's innovation opportunities, deliver excellent case analysis and interpretation of media and competitors, and conduct an in-depth review of innovative media resources and evaluation systems. 2. Evaluation system: Cooperate with the ecology The marketing center's evaluation system innovation supports co-creation with business, BI, and finance, and promotes win-win cooperation in media insights and data ecology 3.

Data products: supports the scheduling process, massive data, and analysis framework for historical product placement. Help improve the efficiency and optimization of media strategy and execution 4. Communication and collaboration: As a horizontal team in the ecological marketing center, it deeply supports vertical businesses such as brand/effect/content/offline & new media internally, and closely links media business and industry research externally. , user research and BI and other middle platforms to build a seamless service system that integrates insights, data and products.

1. Bachelor degree or above, more than 3 years of media planning or media insight experience 2. In-depth understanding of the media environment, especially head media Advertising ecology and trends 3. Strong business sensitivity, logical thinking ability and summary and refining ability 4.

Excellent communication skills, able to effectively promote ecological co-creation in cross-team cooperation 5. Entrepreneurial mentality, actively face the uncertainty of innovation Sex 6. Curiosity and enthusiasm for exploring unknown areas

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