Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.
Avery Dennison is an equal employment opportunity provider.
- AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, CHINA, INDIA, JAPAN, MALAYSIA AND VIETNAM
We are seeking a motivated and experienced Marketing communication professional to lead the Avery Dennison Labels and Packaging Materials China inhouse team of communicators with expertise across digital, design, content, PR and events.
We ideate, write, design and produce engaging content, campaigns, events and tools with the aim to grow our brand, engage with key audiences, and launch new product innovations.
We follow industry insights and get inspiration from the magic of materials - in particular those that are sustainable and intelligent. And we partner with designers, materials scientists, industry experts and future thinkers from around the world.
Responsibilities
- Develop and implement marketing communications plans that guide the delivery of initiatives to the sales value chain including end users, that help reach corporate goals and strategies.
- Develop and execute comprehensive and integrated marketing communication campaigns for LPM China’s solutions across all channels, including events, trade shows, digital, media relations and social media
- Collaborate with cross functional teams particularly with Sales and Marketing leaders and product managers to develop strong tools, impactful messaging, identify channels and platforms, that effectively communicate our value propositions to customers
- Lead China’s digital marketing activities covering 1688 and JD stores, paid media promotion, marketing automation, SEO/SEM, website enhancement, and lead management
- Serve as marketing communications business partner of the Asia Pacific Energy Storage segment and Automotive segment to deliver year-round marketing programs to support business growth
- Plan and manage the budget, continuously monitor and evaluate the effectiveness of marketing programs including PR, advertising, digital marketing, trade events and campaigns
- Strategic with growth mindset, yet ability to be hands-on
- Extensive experience in leading a team and working with cross functional and cross regional teams particularly in Sales & Marketing
- Experience and success driving multiple detailed projects and collaborating with different teams and stakeholders
- Understanding and appreciation of new age digital marketing tools, processes and systems.
- Min 5 years of relevant marketing leadership experience in the B2B industry
- Exceptionally organized and attention to detail, and a strong sense of urgency and follow through
- Is creative, detail-focused, and highly flexible, with exceptional communications skills
- Fluency in verbal and written English and Chinese
其他信息
AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.
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